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Overview

Rockerbox integrates with CallRail to import phone calls as a conversion event. CallRail data additionally helps supplement your customer identity graph, tying callers and phone numbers to browser sessions tracked by Rockerbox.
The CallRail JavaScript snippet must be installed on all applicable pages with Dynamic Number Insertion (DNI) enabled. This allows CallRail, and Rockerbox, to uniquely track each caller originating from your website.

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Setup Process

In your CallRail dashboard, go to Settings > Integrations and click into Custom Cookie Capture.
CallRail Integrations page with Custom Cookie Capture highlighted
Under Cookie Names, enter rbuid and click Activate. If you already have a value entered, use the Add Cookie option to add rbuid in a separate box.
CallRail Custom Cookie Capture with rbuid entered

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2. Configure Webhooks

Go back to Settings > Integrations and click into Webhooks.
CallRail Integrations page with Webhooks highlighted
Under the Post-Call section, paste in the webhook URL provided by your Rockerbox account manager. The URL follows the format:
If you already have a value entered, use the Add Another URL option to add the Rockerbox webhook in a separate box.
CallRail Webhooks Integration with Post-Call URL
Under Advanced Settings, check the box to Include IP Address and click Activate.
CallRail Advanced Settings with Include IP Address checked

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3. Confirm and Launch

  1. Go back to Settings > Integrations and confirm that both Custom Cookie Capture and Webhooks are enabled
  2. Contact your Rockerbox account manager to proceed with setting up the integration on the Rockerbox side

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Verification

After setup:
  1. Confirm call data is flowing into Rockerbox
  2. Verify phone call conversions appear in your reporting
  3. Contact support@rockerbox.com for QA assistance