​
Overview

CallRail is a call tracking and analytics platform that provides detailed insights into phone call conversions. Rockerbox integrates with CallRail to import phone calls as conversion events and supplement customer identity data for attribution.

​
Tracking Method

The integration uses multiple tracking methods:
  • API integration for call data
    • Real-time call event tracking
    • Detailed call metadata
    • Customer identification
  • Call source tracking
    • Marketing channel attribution
    • Campaign-level tracking
    • Source identification
  • Conversion tracking
    • Call outcome tracking
    • Quality scoring
    • Duration metrics

​
Setup Instructions

  1. Enable the CallRail integration in Rockerbox
  2. Configure data sharing:
    • Set up API access
    • Configure webhook endpoints
    • Enable call tracking
  3. Set up conversion mapping:
    • Define conversion criteria
    • Configure call outcomes
    • Set up quality scoring

​
Implementation Details

​
Call Tracking

  • Supports tracking for:
    • Inbound calls
    • Call duration
    • Call outcomes
    • Marketing source
    • Campaign attribution

​
Data Requirements

Required call data includes:
  • Call ID
  • Caller information
  • Call timestamp
  • Duration
  • Source/medium
  • Campaign data
  • Call outcome
  • Quality score

​
API Integration

Daily reporting includes:
  • Call volume
  • Conversion rates
  • Source attribution
  • Campaign performance
  • Call quality metrics

​
Verification

After setup:
  1. Verify call tracking is active
  2. Test conversion tracking
  3. Confirm data flow to Rockerbox
  4. Validate attribution data

​
Support

If you need assistance:
  1. Review call tracking setup
  2. Check API configuration
  3. Verify conversion mapping
  4. Contact support@rockerbox.com