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Overview

Rockerbox offers a direct API integration with Reddit to automatically ingest your advertising spend data and track campaign performance.

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Prerequisites

Before setting up the integration, you’ll need:
  • An active Reddit advertiser account
  • API access for your Reddit account (whitelisted by Reddit)
  • Your Reddit username and password

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Requesting API Access

  1. Contact your Reddit point of contact and send them the following message: 
    We need Rockerbox, our marketing attribution platform, to access the Reddit API on behalf of our account in order to report on Reddit spend in their platform. Can you please whitelist our account:

• username: [insert your username]
• email: [insert your email]
  2. Wait for confirmation from Reddit that your account has been whitelisted for API access before proceeding with the integration setup.

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URL Parameters

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Auto-Params Feature

Reddit supports Rockerbox’s auto-params feature:
  • Parameters are automatically added through the Reddit Ads API
  • No manual parameter configuration required
  • Existing UTMs and custom parameters are preserved

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Available Dynamic Macros

Reddit automatically populates these values:
  • {campaign_id} - Campaign ID
  • {campaign_name} - Campaign Name
  • {ad_id} - Ad ID
  • {creative_id} - Creative ID
  • {placement} - Placement information
  • {subreddit} - Subreddit name

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Implementation Steps

  1. Ensure auto-params are enabled for your account
  2. Test parameter population on a sample campaign
  3. Verify tracking implementation
  4. Monitor parameter consistency

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View-Based Activity

One of the benefits of the Reddit integration is that view-based touchpoints are provided directly to Rockerbox by the Reddit team. No additional implementation steps are required to set up this type of tracking.

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Managed Service Accounts

If your Reddit instance is Managed Service (not self-serve), email rockerbox@reddit.com and Reddit will assist with adding tracking.

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Setting Up the Integration

  1. Go to the Advertising Platforms page in your Rockerbox account
  2. Find and select Reddit from the list of available platforms
  3. Click “Connect” to start the authentication process
  4. You will be redirected to Reddit’s authentication page
  5. Enter your Reddit username and password
  6. Verify that the username shown is the correct account you want to connect
  7. Click “Allow” to grant Rockerbox access to your Reddit account

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Verification

After setting up the integration:
  1. Rockerbox will begin pulling your Reddit spend data automatically
  2. The data will be available in your Rockerbox reporting within 24-48 hours
  3. You can verify the connection status on the Advertising Platforms page
  4. Check that URL parameters are properly configured on all campaigns

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Troubleshooting

If you encounter any issues:
  • Ensure your account has been whitelisted for API access by Reddit
  • Verify that you’re using the correct Reddit credentials
  • Check that your Reddit account has active campaigns with spend
  • Confirm auto-params are working correctly
  • Contact Rockerbox support if you need additional assistance