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Overview

Quantcast is a programmatic advertising platform that uses AI and machine learning for audience targeting and campaign optimization. Rockerbox integrates with Quantcast to track campaign performance and automate spend reporting across display advertising initiatives.

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Tracking Method

The integration uses multiple tracking methods:
  • Impression pixels for real-time tracking
    • Required for all display inventory
    • Uses dynamic macros for parameter population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interactions
  • API integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the Quantcast integration in Rockerbox
  2. Implement tracking:
    • Deploy impression pixels across active ads
    • Configure click tracking parameters
  3. Set up API connection:
    • Authenticate Quantcast account
    • Verify data flow
    • Confirm field mapping

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Implementation Details

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Impression Pixel

  • Required for all active campaigns
  • Supports tracking for:
    • Display ads
    • Audience targeting
    • Prospecting campaigns
    • Brand awareness initiatives

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Audience segment
    • Placement information
    • Site data

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API Integration Requirements

Daily reporting includes:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Audience data

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Verification

After setup:
  1. Verify impression tracking
  2. Test click parameter population
  3. Confirm API data flow
  4. Compare with Quantcast reporting

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Support

If you need assistance:
  1. Review pixel implementation
  2. Check URL parameters
  3. Review API connection
  4. Contact support@rockerbox.com