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Overview

Rockerbox’s Google Display & Video 360 (DV360) integration enables automatic daily spend ingestion and tracking capabilities for both display and video advertising campaigns.

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Setup Process

  1. Visit the Advertising Platforms page in your Rockerbox account
  2. Find DV360 in the list of platforms
  3. Click “Connect” and follow the authentication steps
Note: If you receive a “this app is blocked” error, follow these troubleshooting steps to resolve it.

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URL Parameters

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Display Campaigns

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Parameter Configuration

  • Parameters use macros that populate dynamically
  • No manual replacement needed
  • Follow Rockerbox’s URL structure guidelines

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Available Dynamic Macros

DV360 supports these dynamic macros for display campaigns:
  • {insertionOrderId} - Insertion Order ID
  • {campaignId} - Campaign ID
  • {creativeId} - Creative ID
  • {advertiserId} - Advertiser ID
  • {renderingId} - Rendering ID
  • {inventorySourceId} - Inventory Source ID
  • {deviceType} - Device Type

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Video Campaigns

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YouTube Ads

Important limitations:
  • Manual replacement of placeholders required
  • Replace insertion order, campaign, and creative IDs
  • DV360 macros are not supported in YouTube ads due to Google’s limitations

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Implementation Steps

  1. Configure Creative Details Add Rockerbox URL parameters and impression pixels in DV360 under:
  • Creative Details > Additional Details
  • Apply to all ads before launch
  • Parameters use macros that populate dynamically
  1. Configure Campaign Settings Contact support@rockerbox.com with:

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Impression Tracking

  • Currently only available for Display inventory
  • DV360 does not support impression tracking pixels on Video inventory
  • Apply impression pixels to all display ads
  • Implement in Creative Details section
  • Test pixel firing and data collection

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Verification

The day after launch:
  1. Visit the Advertising Platform page
  2. Verify that tracking (URL parameters and impression pixels) is applied to all ads
  3. Check that spend data is being imported correctly
  4. Review QA documentation for detailed verification steps

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Multiple Accounts

If you manage multiple DV360 accounts:
  • Each account needs separate authentication
  • Complete the “Add Authorization” steps for each account
  • This ensures comprehensive spend reporting across all accounts

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Best Practices

  1. Implementation
    • Follow URL structure guidelines
    • Test tracking parameters before launch
    • Verify impression pixel placement
    • Monitor tracking consistency
  2. Maintenance
    • Regularly audit tracking implementation
    • Check for missing parameters
    • Monitor spend data accuracy
    • Update tracking as needed