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Overview

For call centers not using CallRail or Invoca, Rockerbox provides custom integration options to track inbound and outbound call data. This enables you to quantify the impact of your call center in driving conversions and include call data in your attribution modeling.

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Tracking Method

Custom integrations can use several methods:
  • File-based integration
    • Daily data exports
    • Batch processing
    • Historical data import
  • API integration
    • Real-time data sharing
    • Custom endpoint configuration
    • Webhook support
  • Direct database connection
    • Secure data transfer
    • Automated syncing
    • Custom field mapping

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Setup Instructions

  1. Contact Rockerbox to plan integration
  2. Configure data sharing:
    • Set up secure file transfer
    • Configure API endpoints
    • Establish data mapping
  3. Define conversion tracking:
    • Set up call criteria
    • Map conversion events
    • Configure attribution

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Implementation Details

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Call Tracking

  • Supports tracking for:
    • Inbound calls
    • Outbound calls
    • Call duration
    • Call outcomes
    • Agent data
    • Campaign attribution

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Data Requirements

Required call data includes:
  • Call ID
  • Caller information
  • Call timestamp
  • Duration
  • Call type (inbound/outbound)
  • Agent ID
  • Call outcome
  • Campaign source (if available)
  • Conversion data

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Integration Options

Available methods include:
  • SFTP file drops
  • API integration
  • Database connection
  • Custom webhook setup
  • Manual file upload

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Verification

After setup:
  1. Verify data transmission
  2. Test conversion tracking
  3. Validate data format
  4. Check attribution flow
  5. Monitor data quality

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Support

If you need assistance:
  1. Review integration setup
  2. Check data mapping
  3. Verify conversion tracking
  4. Contact support@rockerbox.com