| External ID | At least one of External ID, Email, or Phone Number is required. This value must match the value passed to Rockerbox on the conversion event |
| Email | At least one of External ID, Email, or Phone Number is required. This value must match the value passed to Rockerbox on the conversion event |
| Phone Number | At least one of External ID, Email, or Phone Number is required. This value must match the value passed to Rockerbox on the conversion event |
| Timestamp of call | This timestamp should be before the purchase timestamp |
| Unique ID (e.g. Call ID) | A unique identifier for each call |
| Marketing touchpoint data (if available) | If you have unique phone numbers for different marketing channels (e.g. Facebook, Google), Rockerbox can include those touchpoints along the user path. If you have multiple fields available for a marketing touchpoint (e.g. channel and campaign name), you can send multiple columns |
