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Overview

Xandr (formerly AppNexus) is a programmatic advertising platform offering display, video, and advanced TV solutions. Rockerbox integrates with Xandr to provide comprehensive tracking and automated reporting across all advertising initiatives.

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Tracking Method

Integration includes multiple tracking components:
  • Impression pixels for user-level tracking
    • Required for all display and video inventory
    • Uses dynamic macros for parameter population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interaction data
  • API integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the Xandr integration in Rockerbox
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters
  3. Set up API connection:
    • Authenticate Xandr account
    • Verify data flow
    • Confirm field mapping

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Implementation Details

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Impression Pixel

  • Required for all active campaigns
  • Supports multiple formats:
    • Display banners
    • Video ads
    • Native placements
    • Connected TV inventory

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Line Item ID
    • Publisher information
    • Placement data

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API Integration Requirements

Daily reporting includes:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Publisher data

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Verification

Implementation checklist:
  1. Verify impression pixel firing
  2. Test click parameter population
  3. Confirm API data flow
  4. Compare with Xandr reporting

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Support

For assistance:
  1. Check pixel implementation
  2. Verify URL parameters
  3. Review API connection
  4. Contact support@rockerbox.com