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Overview

Rockerbox’s Facebook Ads integration allows you to automatically import spend data from your Facebook Ads accounts, including Instagram ads.

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Setup Process

  1. Visit the Advertising Platforms page in your Rockerbox account
  2. Find Facebook in the list of platforms
  3. Click “Connect” and follow the authentication steps

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URL Parameters

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Auto-Params Feature

Facebook supports Rockerbox’s auto-params feature, which automatically appends tracking parameters to your ad URLs. This means:
  • No manual parameter configuration required
  • Parameters are automatically added through the Facebook Ads API
  • Existing UTMs and custom parameters are preserved

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Available Dynamic Macros

Facebook automatically populates these values:
  • {{campaign.id}} - Campaign ID
  • {{adset.id}} - Ad Set ID
  • {{ad.id}} - Ad ID
  • {{site_source_name}} - Platform (facebook or instagram)

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Special Ad Formats

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Dynamic Product Ads (DPA)

For DPA campaigns:
  1. Parameters are automatically added to the product feed URL
  2. No additional configuration needed
  3. Works with both single product and carousel formats

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Lead Generation Forms

  • Lead gen forms don’t support URL parameters as they keep users within Facebook
  • Track these through the Facebook Lead Gen integration instead

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Authentication Notes

  • If prompted to “Continue as [Yourself]” with your personal Facebook account, this is normal and expected
  • Rockerbox only requests permission to access your brand’s Facebook Ads account data
  • Your personal Facebook account must have appropriate access to the Facebook Ads accounts you want to connect

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Multiple Accounts

If you manage multiple Facebook Ads accounts:
  • You’ll need to authenticate each account separately
  • Make sure to complete the “Add Authorization” steps for each account
  • Auto-params will be enabled for all connected accounts

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Maintaining the Integration

  • Rockerbox automatically pulls spend data daily
  • You may receive alerts (in the UI and via email) if re-authentication is required
  • If authentication lapses, simply reconnect your account through the Advertising Platforms page

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Troubleshooting

If you encounter any issues:
  • Check that your Facebook account has the necessary permissions
  • Verify auto-params are being applied by checking ad URLs
  • Ensure your authentication is current
  • Contact support@rockerbox.com if you need additional assistance