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Overview

Adelphic by Viant provides OTT/CTV advertising solutions that enable advertisers to reach audiences through streaming video campaigns. Rockerbox integrates with Adelphic to track streaming video touchpoints and spend through automated reporting.

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Tracking Method

This integration uses both impression tracking pixels and server-side logs:
  • Impression pixels provide real-time user-level tracking data
  • Server-side logs provide daily aggregate campaign-level data including spend and impressions
  • Both tracking methods are required for complete reporting and verification

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Setup Instructions

  1. Enable the Adelphic integration in your Rockerbox account
    • Contact support@rockerbox.com to enable the integration
    • Let them know the launch date and tier structure
  2. Rockerbox will provide:
    • An endpoint for daily automated OTT log files
    • Impression tracking pixels for OTT campaigns
  3. Work with Adelphic to:
    • Set up automated reporting following the requirements below
    • Configure proper file delivery to Rockerbox endpoints
    • Implement impression tracking pixels
    • Ensure all required fields are included in reports

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Report Requirements

All files must align with the standard report delivery requirements:
  1. Files should be sent on a daily cadence
  2. Each file should contain the previous day’s data
  3. Reports must contain the columns exactly as noted below
  4. Files must be delivered to the designated endpoint
    • Find endpoint details under Data > Advertising Platforms > Adelphic tile > “Instructions”

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Required Fields

Reports must contain these columns exactly as shown, including capitalization & spacing:
  • Date
  • Ad_Order_ID
  • Ad_Order_Name
  • Creative_ID
  • Creative_Name
  • Platform
  • Publisher
  • Impressions
  • Spend

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View-Through Tracking

Adelphic supports view-through tracking via impression pixels:
  • Apply impression pixel to all active ads
  • Uses dynamic macros for parameter values
  • No manual parameter replacement needed
  • Tracks user exposure to ads for attribution

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Verification

After setup:
  1. Confirm files are being delivered to the correct endpoint
  2. Verify data appears in your Rockerbox dashboard
  3. Check that spend amounts match your Adelphic reporting
  4. Verify impression pixels are firing correctly

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Support

If you encounter any issues:
  1. Verify your file format matches requirements
  2. Check that files are being delivered to the correct endpoint
  3. Ensure all required columns are present
  4. Contact support@rockerbox.com for additional assistance