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Overview

AdForm is a digital advertising platform that provides programmatic display and video solutions. Rockerbox integrates with AdForm to track campaign performance and spend data through automated reporting.

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Tracking Method

This integration uses multiple tracking methods:
  • Impression pixels for real-time user-level tracking
    • Required for all display and video inventory
    • Uses dynamic macros for automated parameter population
    • Enables view-through attribution tracking
  • Click tracking parameters for user interactions
    • Added to destination URLs
    • Supports custom URL parameters
  • Server-side batch file integration for spend data
    • Daily automated campaign-level reporting
    • Secure file transfer protocol

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Setup Instructions

  1. Enable the AdForm integration in your Rockerbox account
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters in destination URLs
  3. Configure automated reporting:
    • Set up daily file exports from AdForm
    • Ensure proper delivery to Rockerbox endpoint
    • Validate all required fields are included

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Implementation Details

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Impression Pixel

  • Required for all active display and video ads
  • Supports tracking for:
    • Display campaigns
    • Video campaigns
    • Rich media formats

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Placement ID
    • Site ID
    • Line item information

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Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format/Placement
  • Impressions
  • Clicks
  • Spend
  • Site/Publisher data

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Verification

After implementation:
  1. Verify impression pixels are firing
  2. Test click tracking parameter population
  3. Confirm spend data appears in Rockerbox
  4. Compare amounts with AdForm reporting

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Support

For assistance:
  1. Check pixel implementation
  2. Verify URL parameters
  3. Review file delivery settings
  4. Contact support@rockerbox.com for help