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Overview

AcuityAds (Illumin) provides programmatic advertising solutions across display and video channels. Rockerbox integrates with AcuityAds to track campaign touchpoints and spend through automated reporting.

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Tracking Method

This integration uses a combination of tracking methods:
  • Impression pixels provide real-time user-level tracking data
    • Required for Display & Programmatic Video inventory
    • Uses dynamic macros for automated parameter population
    • Enables view-through attribution
  • Click tracking parameters capture user interactions
    • Added to destination URLs
    • Custom URL parameters supported for all formats
  • Server-side batch file integration for spend data
    • Daily automated campaign-level reporting
    • Delivered via secure file transfer

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Setup Instructions

  1. Enable the AcuityAds integration in your Rockerbox account
    • Contact support@rockerbox.com to enable the integration
    • Let them know the launch date and tier structure
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters in destination URLs
  3. Work with AcuityAds to:
    • Set up automated daily reporting
    • Configure proper file delivery
    • Ensure all required fields are included

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Implementation Details

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Impression Pixel

  • Must be added to all active ads
  • Supports tracking for:
    • Display campaigns
    • Programmatic Video
    • Custom formats

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Placement ID
    • Site information

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Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Cost
  • Site/Publisher data

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Verification

After setup:
  1. Confirm impression pixels are firing correctly
  2. Verify click tracking parameters are populating
  3. Check that spend data appears in your Rockerbox dashboard
  4. Validate that amounts match your AcuityAds reporting

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Support

If you encounter any issues:
  1. Verify pixel implementation
  2. Check URL parameter configuration
  3. Confirm file delivery settings
  4. Contact support@rockerbox.com for additional assistance