​
Overview

Rockerbox’s Bing Ads integration enables automatic daily spend ingestion and tracking parameter application for your Microsoft Advertising campaigns.

​
Setup Requirements

  1. A Microsoft work account (not a personal account)
  2. Super Admin access to your Microsoft Advertising account
  3. Permission to consent to apps accessing your organization’s data

​
Setup Process

  1. Visit the Advertising Platforms page in your Rockerbox account
  2. Find Microsoft Advertising (Bing) in the list of platforms
  3. Click “Connect” and follow the authentication steps
  4. Log in with your Microsoft work account

​
URL Parameters

​
Account-Level Implementation

  1. Add Rockerbox parameters to your Account tracking template
  2. For new templates:
    • Start with {lpurl}? before adding Rockerbox parameters
  3. For existing templates:
    • Use & to separate existing parameters from Rockerbox parameters

​
Available Dynamic Parameters

Bing supports these dynamic parameters:
  • {campaignid} - Campaign ID
  • {adgroupid} - Ad Group ID
  • {creative} - Creative ID
  • {keyword} - Search keyword (for search campaigns)
  • {matchtype} - Keyword match type (for search campaigns)
  • {placement} - Placement URL (for display campaigns)
  • {network} - Network type

​
Template Hierarchy

Important notes about tracking template implementation:
  1. Lower-level templates override account-level templates:
    • Campaign level
    • Ad group level
    • Ad level
    • Sitelink Extension level
  2. Either remove lower-level templates or add parameters to each level
If copying from Google Ads:
  1. Remove all Google-specific parameters (starting with g_)
  2. Replace with Bing-specific parameters
  3. Maintain proper URL structure

​
Verification

After setup:
  1. Check that tracking is applied to all ads using the Advertising Platform page
  2. Verify URL parameters are correctly configured
  3. Confirm spend data is being imported

​
Troubleshooting

​
Azure Tenant Provisioning Issue

If you receive the error: AADSTS650052: The app needs access to a service (ads.microsoft.com), follow these steps:
  1. Ensure you’re using a work account
  2. Have your Azure tenant admin:
    • Log into the Azure portal
    • Navigate to user consent settings
    • Select “Allow user consent for apps”
  3. Log into Bing Ads to complete provisioning

​
Resources

​
Multiple Accounts

If you manage multiple Bing Ads accounts:
  • Each account needs separate authentication
  • Complete the “Add Authorization” steps for each account
  • This ensures comprehensive spend reporting across all accounts