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Overview

AdTheorent is a programmatic digital advertising platform that uses machine learning and data science for campaign optimization. Rockerbox integrates with AdTheorent to track campaign performance and automate spend reporting across display and video initiatives.

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Tracking Method

The integration uses multiple tracking methods:
  • Impression pixels for real-time tracking
    • Required for all display and video inventory
    • Uses dynamic macros for parameter population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interactions
  • Batch file integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the AdTheorent integration in Rockerbox
  2. Implement tracking:
    • Deploy impression pixels across active ads
    • Configure click tracking parameters
  3. Set up automated reporting:
    • Configure daily file exports
    • Establish secure file transfer
    • Verify required fields

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Implementation Details

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Impression Pixel

  • Required for all active campaigns
  • Supports tracking for:
    • Display ads
    • Video placements
    • Rich media formats
    • Mobile inventory

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Placement ID
    • Publisher information
    • ML segment data

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Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Performance data

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Verification

After setup:
  1. Verify impression tracking
  2. Test click parameter population
  3. Confirm spend data in Rockerbox
  4. Compare with AdTheorent reporting

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Support

If you need assistance:
  1. Review pixel implementation
  2. Check URL parameters
  3. Verify file delivery
  4. Contact support@rockerbox.com