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Overview

MediaMath is a programmatic advertising platform offering display, video, and mobile solutions. Rockerbox integrates with MediaMath to provide comprehensive tracking of campaign performance and automated spend reporting.

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Tracking Method

The integration utilizes multiple tracking methods:
  • Impression pixels for real-time tracking
    • Required for all display and video inventory
    • Supports dynamic macro population
    • Enables view-through attribution
  • Click tracking parameters
    • Implemented via URL parameters
    • Captures user interaction data
  • Server-side batch reporting
    • Daily automated spend reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the MediaMath integration in Rockerbox
  2. Implement tracking components:
    • Deploy impression pixels across active ads
    • Add click tracking parameters to URLs
  3. Set up automated reporting:
    • Configure daily file exports
    • Establish secure file transfer
    • Verify required field inclusion

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Implementation Details

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Impression Pixel

  • Must be implemented on all active ads
  • Supports multiple formats:
    • Display banners
    • Rich media
    • Video placements
    • Mobile inventory

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Click Tracking

  • Parameters required in destination URLs
  • Essential parameters include:
    • Campaign ID
    • Creative ID
    • Placement information
    • Site details
    • Cost data

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Batch File Requirements

Daily reporting files must contain:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Cost
  • Publisher/Site data

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Verification

Post-implementation steps:
  1. Confirm impression tracking
  2. Validate click parameter population
  3. Check spend data in Rockerbox
  4. Reconcile with MediaMath reporting

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Support

If you need assistance:
  1. Review pixel implementation
  2. Check URL parameter setup
  3. Verify file delivery configuration
  4. Contact support@rockerbox.com