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Overview

TargetSpot is a digital audio and video advertising platform specializing in streaming media. Rockerbox integrates with TargetSpot to track campaign performance and automate spend reporting across streaming video and audio initiatives.

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Tracking Method

The integration uses multiple tracking methods:
  • Server-side log integration
    • Real-time impression tracking
    • View completion data
    • Audience metrics
  • Batch file integration for spend data
    • Daily automated reporting
    • Campaign-level metrics
    • Performance data
  • Conversion tracking
    • View-through attribution
    • Post-view engagement
    • Cross-device matching

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Setup Instructions

  1. Enable the TargetSpot integration in Rockerbox
  2. Configure data sharing:
    • Set up log file transfer
    • Configure automated reporting
    • Establish data mapping
  3. Set up conversion tracking:
    • Define attribution windows
    • Configure view-through tracking
    • Set up cross-device matching

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Implementation Details

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Streaming Tracking

  • Supports tracking for:
    • Video impressions
    • Audio streams
    • Completion rates
    • Audience segments
    • Device types
    • Geographic targeting

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Data Requirements

Required streaming data includes:
  • Impression ID
  • Campaign ID
  • Creative ID
  • Timestamp
  • Stream duration
  • Completion status
  • Device information
  • Geographic data
  • Audience data

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Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Completions
  • Spend
  • Performance metrics

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Verification

After setup:
  1. Verify impression tracking
  2. Test log file delivery
  3. Confirm spend data flow
  4. Validate conversion tracking
  5. Check attribution data

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Support

If you need assistance:
  1. Review tracking setup
  2. Check file delivery
  3. Verify data mapping
  4. Contact support@rockerbox.com